Durian fritters or locally known as durian goreng is actually kind of weird food. Even durian is very popular in Malaysia, unfortunately durian goreng is not commercially done, not like pisang goreng (banana fritters / fried banana).
When realizing potential of Malaysian King of Fruit (durian), MuhasabahTrading dot com take drastic move, commercializing the durian goreng. Under the name of Syoknya Ummi, this durian fritters goes for branding to strengthen their name with various durian products.
For customers, you can buy Durian Goreng Muar by Syoknya Ummi in two ways, either to get it hot, or you can get it as a frozen food.
For passer-by along jalan Muar heading to Tangkak, the banner above can be seen easily to acknowledge the appearance of Durian Goreng Muar.